Restaurant software company Paytronix Systems has brought on hospitality technology veteran Charles Gray as its chief revenue officer. The company said Gray will lead global sales, partnerships and channel strategies.
Gray has been in the hospitality industry for more than 30 years, holding positions in operations, training and information technology. Previously, Gray served as general manager of NCR Corp.’s Restaurant-as-a-Service group. He has been both a Paytronix client and partner during his more than 30 years in the industry.
Gray also held several other roles at NCR, including executive director of product, global partnerships leader and sales leader. Prior to joining NCR, he was vice president of information technology for California Pizza Kitchen and worked for Cosi Inc.
In his new role, Gray will be tasked with building up the company’s U.S. sales, the Paytronix partners network and the company’s international reach. Newton, Massachusetts-based Paytronix offers a platform that covers everything from digital ordering to loyalty programs and payments.
“I am thrilled that Charles is joining Paytronix to lead our commercial efforts,” said Andrew Robbins, CEO of Paytronix. “He has had a tremendous track record of success in the industry and is a strategic addition to our executive team.”
“Having developed and brought to market the best digital-ordering platform for both independent and enterprise chains, Paytronix is positioned for exceptional growth,” said Gray. “I’m excited to focus my skills on quickly accelerating that growth.”
One of the challenges for restaurants is how to appeal to a range of so-called “connected consumers.” Some prefer ordering via a smartphone app, for example, while others order directly from restaurants’ websites. Some are even looking to place orders using voice-activated speakers.
A survey by PYMNTS and Paytronix released on Wednesday (May 26) concluded that “superconnected consumers” have a stronger appetite for digital ordering and loyalty programs. These consumers own six or more different types of connected devices, ranging from smartphones and laptops to wearables and voice-activated speakers.