Netflix.shop, initially launching in only the U.S., will offer exclusive, limited edition apparel, toys, games and other lifestyle products that relate to Netflix shows. The platform will also offer “immersive events,” the post stated.
“We’re thrilled to give fans a new way to connect with their favorite stories and to introduce them to the next wave of artists and designers who embrace the power of storytelling in all its forms,” the post stated.
This month, the platform will collaborate with the Musée du Louvre to offer apparel and decorative items based on the show “Lupin.” They will also sell action figures and streetwear inspired by “Yasuke” and “Eden,” two popular anime series. The product will also be available at partner stores, such as Target, according to the post.
Netflix has been trying to mix up its streaming platform in a variety of ways — announcing in March it would introduce several television shows that would air episodes on an old-fashioned week-by-week basis.
The platform plans to offer products inspired by “Stranger Things” and “The Witcher,” as well as new Netflix logo wear, the post stated.
This comes after Netflix missed its first quarter subscriber growth projections by 2 million, as it battles a much more crowded field of competition — although CEO Reed Hastings claimed, “There’s no real change that we can detect in the competitive environment.”
The platform also faces the challenge of securing customer loyalty when consumers are eager to get out of the house after a long pandemic shut-in.