June 26, 2020 at 02:00PM
As many parts of Canada tentatively move into stage two of reopening, restaurants and bars are starting to be given the green light to reopen. And whilst we’re thrilled that patios will be coming back into our lives, there is undoubtedly some hesitation from consumers and workers alike in regards to safety – which is why Labatt Breweries has teamed up with Toronto-based fashion brand Pink Tartan to create 135,000 non-medical face masks to be donated to restaurants across Canada.
The face masks (which are washable and made with 100% cotton with a poly-cotton interior) are part of reopening kits being distributed to Labatt’s restaurant partners (which also include hand sanitizer, sanitizer towers and social distancing signage) as well as Food Banks Canada.
Speaking with FASHION about the collaboration, Pink Tartan designer Kim Newport-Mimran, said, “When Labatt approached us, we loved their idea to partner on stylish face masks to support employees at bars, restaurants and Food Banks Canada. I wanted to do something that could be worn by anyone. I also wanted to define the partnership between Labatt and Pink Tartan – two iconic Canadian companies – and capture the strong, sense of Canadian pride that we all share.”
As for her designs, Newport-Mimran said, “I came up with three Canadiana-inspired designs, a red and black buffalo check pattern, a Canadian poppy print and my signature graphic quatrefoil pattern both on a denim base, signifying the Canadian tuxedo. I’m thrilled with how they turned out. I can’t wait to see them in use on local and national restaurant patios in the near future. Labatt has been doing great work to support bars and restaurants throughout the pandemic. It’s gratifying to be able to do my part with them.”
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