As a partner, sticky.io will provide more than 60,000 BigCommerce customers with access to its subscription platform directly from the BigCommerce store manager, the release stated.
The sticky.io platform works to get merchants new products to market. With the BigCommerce partnership, sticky.io will be able to be accommodated for companies’ individual proclivities, according to the release.
In addition, retailers will be able to offer mixed-cart checkout, letting customers buy subscriptions and single-sale products in the same transactions, the release stated.
Because of the new designation, BigCommerce customers will be able to access sticky.io subscriptions, according to the release. BigCommerce merchants will have access to new analytics, reporting on subscriber growth, churn, revenue and other measurements.
“The recurring subscription model is an increasingly important business model utilized by a wide variety of direct-to-consumer businesses to capture optimum customer lifetime value,” said sticky.io President and CEO Brian Bogosian in the release. “With consumer spending progressively moving online, success in this landscape means a lasting relationship with your customers. We are excited by this partnership with BigCommerce to provide their customers with a robust and flexible subscription engine to unlock recurring revenue quickly while providing their customers with a seamless checkout experience.”
Businesses of all sizes have had to consider transforming digitally in the wake of the pandemic, as replacing or updating older systems has become more necessary.
BigCommerce is among the services offered to help companies access Software-as-a-Service (SaaS) needs. BigCommerce Director of Strategic Business Development Chad Jaben told PYMNTS that he asks certain questions to companies looking to break through the online atmosphere.
“I ask them, ‘What’s your business model? What are the main things you focus on and you need to enable?’” Jaben said. “‘Based on that business model, what are the kinds of customers you are trying to attract, and how do you think they want to pay based on where they live [and] what their demographics are? … What are the prevalent payment methods for the kinds of consumers you want to attract? Last, how does that fit into your operations?’”