Categories
Canada Twitter Rolls Out First Version Of Subscription Model In Australia

Twitter Rolls Out First Version Of Subscription Model In Australia, Canada

June 03, 2021 at 07:47PM
by PYMNTS

Twitter has been testing a subscription service that will give users “access to exclusive features and perks that will take their experience on Twitter to the next level.” In a press release, the company said it is unveiling its “first iteration of Twitter Blue in Canada and Australia” on Thursday (June 3).

Twitter said it is looking “to gain a deeper understanding” of what users are seeking, and that it is responding to users’ recommendations and complaints.

The subscription fee is $3.49 in Canadian dollars, $4.49 on Australian dollars. Twitter will remain free for those who aren’t interested.

The subscription service will include Bookmark Folders to help users organize their saved content and to make it easier to manage their tweets. Also included is an Undo Tweet feature that will allow users to set a timer (for up to 30 seconds) to “undo” before a tweet or reply has posted. This will give people time to look over their comments before they are sent and correct any mistakes. Twitter said a Reader Mode feature will make it easier for users to “keep up with long threads on Twitter by turning them into easy-to-read text” that prioritizes the latest content.

Subscribers will also get dedicated customer support that is often not available for social media users, the release said. The package also includes app icons for home screens as well as color themes.

Twitter’s Chief Financial Officer Ned Segal said on May 25 that eCommerce is another avenue the company is eyeing for monetization. “You should be able to click and buy something on Twitter,” Segal said at the J.P. Morgan Technology, Media and Communications virtual conference. “We’ve come to appreciate that people do a lot of research on Twitter before they buy something.” Segal noted that people are using Twitter to gain information about merchandise, but that without a method of making an immediate purchase, potential sales could be lost.

Categories
7-Eleven To Install 500 Electric Car Charge Ports In US Canada

7-Eleven To Install 500 Electric Car Charge Ports In US, Canada

June 01, 2021 at 10:24PM
by PYMNTS

7-Eleven will be installing electric vehicle (EV) ports in what a press release called a furthering of “environmental ambitions.”

The gas station retailer will be building at least 500 Direct Current Fast Charging (DCFC) ports at 250 select U.S. and Canada locations by the end of next year, the release stated. These ports will allow for more convenience in charging electric cars. There are currently 22 of them in 14 locations in four states.

With the expansion, 7-Eleven will have the largest amount of charging stations of any U.S. retailer, according to the release.

7-Eleven President and CEO Joe DePinto said in the release that the idea is to keep improve efficiency.

“Adding 500 charging ports at 250 7-Eleven stores will make EV charging more convenient and help accelerate broader adoption of EVs and alternative fuels,” he said in the release. “We are committed to the communities we serve and to working toward a more sustainable future.”

In other environment-related news, the company is also working on its commitment to meet a 50 percent reduction of carbon dioxide emissions by 2030, the release stated. And the company is looking to improve its sustainability through more renewable energy sources for its stores around the U.S. That includes buying 100 percent wind energy for over 800 Texas stores and more than 300 Illinois stores, hydropower for 150 Virginia stores and solar energy for 300 Florida stores.

Convenience stores had a rough time in 2020, with the overall number falling 1.6 percent due to the pandemic and other factors like depressed gasoline sales and a reduction in time spent shopping at brick-and-mortar stores, PYMNTS reported.

One of the keys to surviving could be a migration toward digitization. As an example, the Hudson convenience store chain will be working with Amazon and its Just Walk Out technology to allow customers to buy items and leave without standing in a checkout line.