In a Monday (June 14) press release, the companies said that customers can now order pet products through the DoorDash app or website in addition to the Petsmart.com website. That’s for same-day delivery powered by DoorDash’s fulfillment platform.
“At PetSmart we understand our customers’ needs are always evolving,” said Will Smith, the company’s senior vice president and chief marketing officer. “We’re delighted to partner with DoorDash to provide pet parents with access to the essentials they need, right when they need them.”
In DoorDash’s new marketing plan, dogs will have their day.
NASCAR driver Bubba Wallace and his dog, Asher, star in the new DoorDash multi-platform campaign for the PetSmart partnership. “Asher the Dasher” will launch with Bubba Wallace on Monday, with additional video content running across social and digital platforms.
Bubba Wallace, a PetSmart “partner,” said, “Whether Asher is with me on the road or at home, the fact that I can now order him all his favorite treats and essentials and get them delivered on-demand is a game-changer.”
“Asher the Dasher” was created in partnership with Bokeh. The campaign was directed by Paul Trillo and produced by Greg Speck with Monica Lo as creative director.
DoorDash covers more than 4,000 cities in all 50 states across the United States as well as Canada and Australia. Founded in 2013, DoorDash enables local businesses to address consumer expectations.
The first quarter of 2021 marked a turning point for major food delivery services. With the vaccine rollout under way, the quarter began to give some indication of what consumers’ post-pandemic behaviors will look like.