Instacart is introducing a priority delivery option that will get groceries to people’s doorsteps in as fast as 30 minutes, and will give users the ability to pinpoint the fastest time slots available in their area.
“We know that no two grocery shops are created equal — whether it’s a bulk buy for the week ahead or just a few ingredients for tonight’s dinner,” Daniel Danker, vice president of product at Instacart, said in a press release on Thursday (May 27).
He added that these latest features take into account the “many ways people shop for their groceries,” and also address users’ need to make the most of their time. He also said that priority delivery brings “the grocery express lane online for customers.”
Customers in more than 15 of the biggest U.S. cities — including Chicago, Los Angeles, Miami, San Diego, San Francisco and Seattle — will have access to 30-minute delivery from more than 300 store locations and dozens of grocery and specialty shop brands. Instacart is also expanding 45-minute and 60-minute delivery for more customers across a greater number of cities in the U.S.
Additionally, Instacart is integrating new product experiences that streamline the platform’s marketplace, enabling shoppers to find what they need from their favorite merchants and view the quickest delivery time slots. With priority delivery, users can also get real-time information about delivery windows.
The Silicon Valley startup, which was founded in 2012, offers same-day delivery and pickup of groceries and other essentials in the U.S. and Canada. The startup has partnered with more than 600 national, regional and local merchants, and delivers from almost 55,000 stores in over 5,500 cities in North America.
In a national consumer study conducted earlier this month by PYMNTS, 17 percent of respondents indicated that they use a digital platform like Instacart for groceries. Some 16 percent said they have ordered restaurant food online or via third-party delivery aggregators.