Perfect Corp. has branched out from beauty into fashion.
The augmented reality (AR) and artificial intelligence (AI) beauty tech company said in an announcement on Thursday (June 3) that it would expand into fashion with the release of 3D virtual try-on effects for things like eyewear and earrings.
“This cross-category development marks a pivotal moment for Perfect Corp., as its award-winning advanced AR and AI technology solutions showcase widespread application and utility to both consumers and brands, across new product categories,” the company said in a news release.
According to the announcement, Perfect Corp.’s virtual eyewear tool replaces traditional multidimensional scanning models with automatic 3D renderings to create a live camera preview. This allows brands to customize eyewear frame sizes and colors, and also simulates natural earring movements for the “most true-to-life digital try-on effects possible.”
Perfect Corp. Founder and CEO Alice Chang said the new tool provides an important selling point for the company. “Try-before-you-buy is a concept consumers have come to expect when making confident purchase decisions,” she said. “The updates to Perfect Corp.’s instant 3D renderings and virtual try-on effects makes it easier than ever for brands — be it beauty or fashion — to deliver on that experiential journey across all consumer touchpoints.”
The news comes two days after Perfect Corp announced a collaboration with Google to launch AR beauty try-ons via Google Search. Built directly into the search experience, it lets users choose between testing the product on various skin tones or “trying it on” themselves using live camera mode. This single-click experience lets web users digitally test thousands of eye and lip beauty products from more than 40 beauty brands, including Black Opal, Charlotte Tilbury, MAC Cosmetics and Estee Lauder.
Launched in 2015, Perfect uses advanced imaging and AI to create AR tools that let consumers virtually “try on” different makeup, hairstyles, hair colors, nail polish and other looks, both in-store and remotely via connected devices. Earlier this year, the company secured $50 million in funding from a Series C round led by Goldman Sachs.