Pinterest is rolling out its shopping list feature to Australia, Canada, France and Germany, giving users in those countries the ability to shop directly from pins and boards, as well as from search and real-world inspiration using the integrated Lens camera feature.
Dan Lurie, global head of shopping products at Pinterest, said that people have always used the social platform to shop after finding new ideas and mulling ways to “bring those ideas to life,” according to a blog post on Monday (June 7).
“We want to help users to find products just right for them and feel confident that they’ve made a solid choice from reputable merchants with a seamless shopping experience,” he said, adding that the rollout to more regions brings the company “one step closer to our goal of making every Pin easy to shop.”
The Silicon Valley startup, which launched in 2009, also helps its members find new ideas using shopping spotlights, which feature “expert recommendations and trends from influential fashion and home tastemakers as well as publishers,” per the post. “People are already saving ideas and products they love on Pinterest, and we know that they’re over 7x more likely to purchase products they’ve saved,” according to the post, citing internal data from last month.
Shoppable pins come from product catalogs uploaded by verified retailers and merchants. Users then save the pins and receive alerts for price drops, shipping costs and product reviews. The tool is intended to make it easier for people to return to the platform and make purchases.
The monetization of social media platforms has escalated during the COVID-19 pandemic, as people hunkered down and turned to digital resources for everything from work and school to shopping and entertainment. Pinterest estimated in February that four million additional incremental users each month came to its site, and it ended the quarter with an estimated 265 million active users. Its partnership with Shopify boosted the number and variety of goods inventoried on its site.
In April, Pinterest made a move to simplify turning users’ image posts into purchases, while also creating a new income stream for the company.