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ePayLater Team On SMB Omnichannel Retail SignCatch

SignCatch, ePayLater Team On SMB Omnichannel Retail

June 18, 2021 at 01:55AM
by PYMNTS

SignCatch and ePayLater have partnered on a new “super app” for omnichannel retailing called Bech.App, a Thursday (June 17) press release said. Designed for small Indian retailers, this “super app” has numerous features

The app will offer supply chain automation and ways to access digital credit and payments. It will help small business owners access intelligent technology and digital credit schemes, and the release noted that the companies are working with hundreds of small kirana stores in India, along with big companies like Walmart.

The release also noted that SignCatch plans to expand its number of store categories to include pharmacies, fashion and electronics.

Stores will be able to digitally access promotional programs from various brands and distributors using Bech.App. The app will offer access to a catalog that can be a sole source for product management for both online and in-store transactions.

ePayLater provides credit access in a digital manner for smaller businesses.

Aurko Bhattacharya, co-founder of ePayLater, said, “India is home to 14 million Kirana shops that drive an estimated business of over 35 Lakh crores and represent the lion’s share of India’s consumer retail. Interestingly, while credit drives the bulk of the business, most of the credit is informal and unstructured. At ePayLater, we are empowering the whole supply chain by obviating financial risk and by enabling faster inventory churns.”

SignCatch is a tech startup founded by Sumit Duggal and Saurabh Dwivedi. The startup has put out a cloud-based platform-as-a-service for retailers, which can streamline purchasing, replenishment, CRM, digital marketing, loyalty, billing and more.

PYMNTS wrote recently of the issue of small businesses and weak cash flow. Thirty percent of business owners recently said they’d had to dip into personal financial resources in order to make ends meet during the pandemic.

And small to medium-sized businesses (SMBs) have historically had little access to credit, with entrepreneurs having to build up a credit record to access available capital.