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Social Commerce App Verishop Debuts Livestream Shopping

Social Commerce App Verishop Debuts Livestream Shopping

June 14, 2021 at 10:48PM
by PYMNTS

Verishop has brought livestream shopping to its iOS app, the social commerce platform announced on Monday (June 14).

The platform is adding more than 125 livestream shopping programs, hosted by over 115 influencers, brands and other “expert streamers,” to provide users with 12 hours of live shopping a day.

Verishop’s streamers include YouTube star Gabriel Zamora, model and entrepreneur Kate Bock and Deja Foxx, former campaign strategist for Vice President Kamala Harris. Brands like 1822 Denim and R+Co are also among the platform’s streamers.

Livestream Shopping on Verishop boosts the eCommerce platform’s social shopping features by having hosts share products from the platform, chat with users and answer questions. Hosts will also share “exclusive” discounts and tips.

“The launch of Livestream Shopping on the Verishop iOS app is our next step in seamlessly combining ways to discover, connect and shop in an engaging app designed for commerce,” the press release reads.

Users can also shop online with up to five friends in a private video feed. Verishop launched this feature, Shop Party, in December.

In addition, users can find a shoppable content feed on the app, where they can find and share curated collections of favorite products. Certified Verishop creators can get 10 percent commission from purchases made from content they post on the app. Verishop first launched its social commerce app last July.

Social shopping brings back the personal experiences of in-store shopping, enabling consumers to find an online community from home. Over 50 percent of consumers shop on social media, FIS Global Head of B2B Payments Mike Kresse told PYMNTS in a recent conversation. “Social is no longer a marketing tool as it historically was for retailers. It’s actually a transactional tool as well. The old ‘buy’ buttons that used to redirect consumers to a retailer’s website … are a thing of the past,” Kresse said.