Text messaging upstart Attentive is buying Massachusetts-based Tone, which focuses on artificial intelligence (AI)-enhanced human text message conversations. In marketing, a growing list of counter-offers and promotions from retailers that compete with Amazon could make this the most competitive Prime Day ever. And in commerce, mobile has become the go-to channel for the overwhelming majority of millennials. All this, Today in Data.
$470M: Amount that Attentive recently landed in Series E funding.
90%: Minimum share of consumers who want to sign up for texts from businesses.
72%: Share of bridge millennials who use mobile devices to shop with their regular retailers.
$10: Prime Day credits Amazon is issuing to customers who make purchases from select SMB merchants.
3: Number of days Rakuten’s “Shop Like a Winner” event will span.