Categories
Ticketed Spaces Pilot Twitter To Choose Users For Super Follows

Twitter To Choose Users For Super Follows, Ticketed Spaces Pilot

June 22, 2021 at 11:50PM
by PYMNTS

A “small group” of users will be chosen by Twitter to pilot the social media platform’s new monetization offerings: Ticketed Spaces and Super Follows, The Verge reported.

Ticketed Spaces lets users set a fee ranging from $1 to $999 for access to a social audio room, while it equips users with additional functionalities such as putting a room size limit into place, according to the report. The offering can be used on Android and iOS.

In addition, Super Follows allows users to set a $9.99, $4.99 or $2.99 monthly fee to see exclusive content, the report stated. The offering is limited to iOS.

At first, those who take part in the test group will retain 97 percent of the funds they generate with either offering after the charge that Android or iOS takes for in-app transactions.

However, Twitter will heighten its fee to 20 percent from 3 percent in the event a user “makes a total of $50,000 on both systems” in the words of The Verge.

PYMNTS reported in early June that Twitter is testing full-screen ads on its new feature Fleets, as the firm aims to expand its collection of advertising tools and bolster ad revenue.

Fleet ads, which serve as “full-screen billboards,” will roll out as a pilot with a chosen group of advertisers. A limited group of users in the U.S. will be able to see the ads at first, as reported at the time.

“We know from research that more than 75 percent of people say they like ads in this format, and among those that are using Fleets, 73 percent of people say they browse what other people are sharing,” Justin Hoang and Austin Evers said in an early June blog post for Twitter. “We also believe that ads should be non-intrusive and bring value to people, so we’re focused on learning more about how people feel about and engage with this new placement.”