With summer sales currently in full swing, it can be easy to get caught up in the hype. Items are discounted significantly and every website seems to have a more enticing promotion than the last. Though, this year, I’ve made a deal with myself to resist the temptation and only invest in sale pieces I believe will truly stand the test of time.
Enter Joseph, the British label known for making quality wardrobe essentials with a contemporary feel. From tailored blazers and linen skirts to knitted T-shirts and silk dresses, season after season, Joseph expertly crafts items that are sure to stay in your closet for years to come. And luckily, many of these forever favourites are currently included in the brand’s much-anticipated up to 50% off summer sale.
We are living in unprecedented times, and while summer’s past might have brought with them the yearn to travel and the excitement of planned vacations, this year things are a little more uncertain. While we may not have tickets booked to tropical locations or plans for basking in the sunshine on a Mediterranean island, there’s no reason we can’t still make the most of our holiday wardrobes.
From bucket hats to basket bags and kaftans to maxi dresses, many of the items we consider hero pieces while vacation, tend to get neglected in our everyday lives. Though, this summer, without the promise of a vacation ahead, I’m advocating to change that notion.
Whether it be swapping your usual canvas shopping tote for the raffia bag you take to the beach or throwing an airy, cotton maxi dress on in the morning instead of your normal at-home attire, these small changes can help bring the holiday feeling home, proving you don’t need to save your favourite looks for special occasions.
From brightly coloured co-ords to white jeans to tie-dye tees, below are six ideas for holiday outfits that will look just as good at home this summer.
If you’re anything like me, you’ll have spent the last week desperately scrabbling through your wardrobe trying to find something appropriate to wear for the sweltering heatwave that descended on Wednesday. It’s cool yet comfy, work-ready yet easy to throw on. It’s much easier than it sounds, right? Well, luckily the weather shift has brought with it the summer sales, so there’s plenty of fab warm-weather staples to help you transition your style for the coming months.
We thought we’d start with three of our favourite fashion heavy-lifters: COS, & Other Stories and Topshop, all of which have so many winning buys lined-up in their discounted drops. Putting together our sales wish list, I made sure to include plenty of versatile basics that will stay fresh for many summers to come. Highlights include linen separates, utility jackets, throw-on jumpsuits and classic white tees—essentially, all you could ever need from July to August and onwards.
So whether you’re looking for new pieces to add to your capsule or simply craving some style inspiration for a wardrobe sort-out, scroll down to see and shop the best of the summer sales.
I might be a spiritual guide, meditation teacher and tarot reader but I know just how hard it can be to make time for self-care. With work deadlines, new TV to binge and hectic social lives (even if they’re only via outside spaces and FaceTime right now); slotting in practices like journaling, meditation or even a bath can feel tricky.
So I decided to hack the system. When I’m not chatting all things self-care with my clients, I’m also a beauty writer. That means spending a lot of time applying things to my face. I realised that while I’m doing this I might as well add a dose of mysticism and mindfulness to my skin routine, to get benefits to both mind and skin.
It’s not all hocus-pocus either, as studies looking at the mind-skin connection suggest that neuro-inflammatory conditions like acne, psoriasis and dermatitis can be aggravated or triggered by stress.
I’ve had clients come to me for stress-reducing tips and skin meditations to add to their routines as they work towards accepting the skin they’re in.
If you want to make to make your skin routine more mindful, then keep scrolling for how you can make the time you spend in front of the mirror, really count.
Before you start your skincare routine, take a moment to set an intention and have a think about how you’re feeling right now. If you’re stressed out then your intention might be to feel more calm. If you’ve looked in the mirror and your inner critic has made an appearance, then you might want to focus on acceptance and kindness.
You can’t change what happens outside of you, but you can certainly change what happens inside. Decide how you want your routine to make you feel and keep this intention in mind as you start to apply your products.
Start a skin journal to keep track of your feelings and thoughts around your appearance and to chart any changes you’re noticing in your skin. Journalling is also a really powerful practice for daily intention setting.
One spritz of this lemon and lavender mist and you’ll be convinced that your walking into the bathroom of a 5* hotel.
Create a mini beauty altar around your sink or wherever you do your skincare routine. If you’re feeling extra fancy or the mirror feels triggering to you, then you can take your post-cleanse products into your bedroom and do your routine there.
You can light a candle, get some essential oils involved, smoke cleanse with herbs like rosemary and add some crystals to your space. Rose quartz, malachite and jade are ones that are well worth adding to your bathroom cabinet. If there’s a specific intention that you’re working with you can also use the crystal that corresponds with it.
The idea is to fill your space with tools that feel significant to you–to turn your routine into more of a ritual and get all of those stress-reducing benefits.
This blend of calming essential oils will not only scent your space, but utilising the element of fire is a must for mystics. Doing your beauty routine by candlelight can also reduce some of the self-critical thoughts and skin examining that can happen with harsh lighting.
If there’s one tool that can elevate your entire skincare experience, then a huge chunk of Amethyst will certainly do it.
I’ve made my way through several tins of this, as I use it for smoke cleansing. Many popular herbs such as White Sage and Palo Santo are either severely over-harvested or appropriate sacred practices. So if you want to clear stagnant energy, light one of these, allow the smoke to pass through your space and set an intention for any energy that’s not in your highest and best to leave your space.
We’ve all been there, rushing through our routine like we’re trying to get a personal best. While there’s skin benefits to waiting for each product to absorb and dry before moving on to the next one, slowing it down is also great for your mind.
As you apply your skincare or make up, let the to-do list that you’re replaying in your mind slip away and try to be present. Treat each product like it’s the very first time you’re using it. Notice how it smells, pay attention to the packaging, the consistency, how it feels on your skin. Take it all in.
When your mind starts to wander from the task at hand, you can find an anchor to keep you in the present moment. When a thought comes in, switch it out to either repeating an affirmation, based on your intention such as, “I am safe and I am well” or focus on your breath.
These intention bracelets will give you a dose of nostalgia but also remind you of the intention you set when you see it throughout the day.
There’s a reason why everyone in well-being uses the word breath in every other sentence. If there’s anything you want to keep in your self-care kit, this is it and all you need is yourself.
As you make your way through your skin routine, keep checking in with your breath. For a simple breathing exercise, breathe in for four counts, hold for four counts, breathe out for four counts and hold again for four counts (if you’re pregnant refrain from holding the breath).
You can also try repeating the word in as you inhale and the word out as you exhale. Breathing in through your nose and out through your nose, while you repeat the words in your mind. This is a great one if you need some extra focus.
To supplement your breathing exercises and keep you grounded, add one of these refreshing rollerballs to your make up bag.
Need a reminder to slow down? This hourglass is perfect for timing mini meditations and moments of stillness. It’s also probably residing on your favourite interior designer’s mood board.
When’s the last time you actually spent some quality time with your skin? Actually taking your time to notice how each product feels on your skin and just noticing how your skin feels underneath your fingertips.
As you apply your face oil, again you can do this outside of the bathroom if you have more time, you’re going to really pay attention to your skin as you massage it in.
Pour a few drops of oil into the palm of your hand, feel its texture, temperature, the weight and breathe in the scent. Then close your eyes and pat the oil in. As you massage the oil into your skin, you can spend some time in gratitude, thanking your skin for protecting you, for being the largest organ in your body, for being a barrier, repairing and regenerating itself and allowing you to touch and feel the beautiful things around you.
Keep following the breathing exercises as you massage in the oil and you can also repeat some more affirmations like, “I deeply and completely accept myself”.
Nailing the mind-skin benefits with a blend of oils that serve as both mood boosters and skin saviours.
Finding an enjoyable oil that works for skin that’s prone to break-outs isn’t always easy. Enter, Good Skin–with a blend of soothing essential oils and prebiotics, it’s a great one to use for facial massages.
There’s no escaping the fact that this summer is a bit of a weird one. But with lockdown easing slightly, there are plenty of reasons to be joyful. We can now spend time in parks (socially-distanced, of course) and even with loved ones in gardens. Soon, pubs might actually be a possibility.
Still, at Who What Wear, we want to offer a bit of escapism, and while we’re all scaling back how much we’re shopping, whether for environmental, ethical or economic reasons, there are some items of clothing that are simply happy. I asked some of my favourite fashion people what they love for summer right now, and they all chose fun, pretty and colourful pieces. It’s not going to transport you to a BBQ with all your nearest and dearest, but it might put a smile on your face.
Personal style is something that is always evolving, but one thing that will remain consistent are the classic basics that form the foundation in your wardrobe along the way. There comes a point in one’s style journey when basics no longer become the “boring” items in one’s closet but the necessities.
Today, we are here to show you the 12 classic basics that can help when getting dressed each morning. While some of the 12 basics ahead might not look beautiful in nature, they are crucial for creating a beautiful and well-rounded look, no matter what season we’re in. From the perfect house dress to a white T-shirt, take the time to read through the classic basics that can make even the most disgruntled of wardrobes feel brand-new.
Although the big-name high-street brands (H&M, Mango, etc.) will always have a special place in my heart, there’s something exciting about coming across a lesser-known label. Of course, there’s nothing wrong with buying into the latest trending item, however, as all true fashion lovers will know, it can be easy to become disillusioned by the identikit ensembles that can come from sticking to the well-trodden path.
My solution? Take some time every few months to dig around online and discover some new brands. This will ensure that your wardrobe is kept fresh, diverse and individual, and help avoid the awkward outfit-clash moment. To save you time, I’ve scoured the internet and interrogated the Who What Wear team to find our top ten lesser-known affordable brands and their best new-in pieces. Prepare to smugly name-drop these labels next time you Whatsapp your fashion-loving friends.
Set apart by its tightly edited collection of premium-feeling affordable pieces, Kitri Studio is a Who What Wear fave. Only stocking limited quantities of each style, you can guarantee that you won’t see the same item on every other person on social media. The Gabriella dress was an instant sellout when papped on Charlotte Groeneveld at fashion week last year, so keep your eyes peeled for the next big thing.
Neon Rose is the UK-born brand you may have already spotted on ASOS. The statement prints, attention-to-detail and super purse-friendly price tags are some of the things we love. It offers cute co-ords and is a winner in the plus-size category (the brand goes up to a size 28). Neon Rose is quite the dream collection.
Launched in 2014, Finery quickly shot to the top of fashion editors’ wish lists after releasing its first collection. While other brands might be tempted to follow fads, Finery has separated itself from the crowd by sticking to timeless designs, with the odd nod to a new-season trend—a surefire way to know that a dress will keep delivering season after season.
Sézane is the little bit of Paris everyone needs in their wardrobe. The label began life as a vintage store on eBay but now produces retro-inspired, understated pieces that’ll easily slip into your capsule wardrobe—ideal if you’re looking for pieces that stand the test of time. I’ll be adding Sézane’s cool leather bags and midi dresses to my basket for now, and patiently wait until it’s time to snap up the amazing knitwear come autumn.
Created by our favourite Gallic It girl, Jeanne Damas, Rouje is in the market to deliver Parisian basics with a nostalgic twist—think flighty camisoles, flared jeans and button-up sundresses. An go-to for elevated staples, we’ll be buying one of the brand’s sellout floral dresses to wear with chunky sandals. What better way to achieve that illusive je ne sais quoi?
Describing its wares as “supersized basics with a clean, flawless aesthetic and silhouettes cut precisely for everyday success,” House of Sunny has become cool girls’ go-to affordable fashion brand. Now on its 12th collection, the brand offers up plenty of references to new-season trends, alongside artistic silhouettes and unfussy, unprinted fabrics (apart from the odd bit of gingham).
If you’re looking for key pieces to add to your wardrobe with a cool Scandi twist, then Gestuz is the brand for you. Launched in 2008, the Danish label has remained relatively unknown, but it is now available on ASOS so easily accessible for all. Expect great dresses, chic trousers and prints.
Sister Jane is the London-based brand here for all your vintage-inspired fashion needs. Its eclectic selection of personality-packed pieces stands out from the high street’s identikit offering—think frou-frou blouses, printed maxi dresses and retro accessories.
I came across Lost Ink years ago when I spotted a very cool blouse in a random corner of Debenhams (I still wear it all the time, FYI), but thankfully, it’s now a little easier to get hold of due to being stocked on ASOS. Wearable and trend-led without being “faddy,” Lost Ink should be the place you head to for classics with a twist.
As a beauty editor, I receive a lot of beauty products for free. It’s kind of part of the job. In order to keep up with the constantly growing market, it’s really important to have as much experience with a large variety of products as possible. While we beauty editors are by no means skin, makeup or hair experts, we are product experts. And that’s our job.
In order to offer up the best advice on foundation, moisturiser or even hair dye, really we need to have tried the product out for ourselves. Because at the end of the day, if it’s a total flop, we’re not going to want to recommend it. It makes sense then that our beauty routines are rarely constant. Most days require trying something new and swapping one product out for another. And although it is great to get to experience so much, it makes it hard when you come across one product you really, really love.
So although there’s no doubt that we have an abundance of new products at our finger tips, what we don’t have is a free product hotline that allows us to reorder products we really love without having to, you know, actually part with some money. And in a weird way, for a beauty editors to actually buy a product, I believe said editor has to love something more than a non–beauty editor might. Why buy a new serum when you have another five waiting on the shelf? Because you simply can’t imagine your routine without it—that’s why.
To get insight into the items we beauty editors simply can’t imagine being without, I reached out to some of my fellow eds for the products they insist on buying themselves, and this is what they had to say.